How do you securely open up your house to strangers, evade paparazzi, and safely transport your valuables across town? Laura McHolm, co-founder of NorthStar Moving, an “eco-luxury” moving company in Los Angeles that has relocated celebrity clients including Angelina Jolie, Shirley MacLaine, Anthony Hopkins, Eva Longoria, the Jonas Brothers, and Diana Ross. McHolm told us how her company responds to a range of niche Hollywood concerns, from paparazzi stakeouts and stealth celebrity breakups, to Academy Awards that need packing.
When the housing bust hit in 2007, NorthStar Moving [..] did what any struggling business would do: It offered customers doggie day care […] and home-cooked meals. OK. Not every company would offer such amenities, but the Chatsworth outfit is not ordinary. The high-end mover offered a “Red Carpet” service in which customers don’t lift a finger and it does work for Hollywood productions, including setting up the mansion for the ABC reality TV series “The Bachelor”.