Laura McHolm of NorthStar Moving Company: “Attitude”

As part of our series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Laura McHolm, Director of Marketing and Co-Founder of NorthStar Moving Company and a Marketing Consultant & Speaker. […]

In your words, can you share a few reasons why great customer service and a great customer experience is essential for success in business?

It’s simple. You should love what you do and make it show. Your customers should walk away knowing there is nothing else you’d rather be doing. Creating a happy customer experience is creating a memorable customer experience. People want to return to a product or service that makes them feel taken care of and loved.

It’s so much easier (and cheaper) to retain a customer than to attract new ones. Plus, why not turn your customers into raving fans who help you spread the word?

Besides, life’s too short for awful customer service.