Defying the Downturn

president of NorthStar Moving in Los Angeles, Ram Katalan began to see a sickening slide in his bookings about a year ago. When he realized his business was weakening most among middle-income clients, he refocused on the high end market…Katalan, 43 expanded his premium services and launched new ones, including Photo Perfect Packing. “It’s a lot more expensive” says Katalan. “But the people willing to pay for it are not as effected by the economy.”